Create strategy
Strategies
Create strategy
1
Objective
What should Canon optimize for?
Activation
Convert new signups into active players
Typical CPEP £0.30–0.60
Retention
Keep existing players engaged and reduce churn
Typical CPEP £0.40–0.80
Revenue
Grow player lifetime value responsibly
Typical CPEP £0.60–1.20
Referral
Encourage players to invite others
Typical CPEP £0.20–0.50
Recommended
AI optimised
Let Canon choose the best objective and control group
Canon dynamically optimises across metrics
2
Budget
Set daily spend limits
3
Cohort
Define target audience
4
Guardrails & templates
Safety limits and missions
Save draft
Launch strategy
Strategy preview
Objective
Not selected
Budget
Not configured
Control group
10% held out
Cohort
Not defined
Guardrails
4 missions/day max · £3 bonus cap
Loss cool-off on· Self-exclusion always on
Estimated calibration
~72 hours