| Strategy | Status | Metric | Daily budget | Spend today | CPEP | Retention lift | Safety |
|---|---|---|---|---|---|---|---|
Recreational retentionRetention | Active | Retention | £4,000 | £2,960 | £0.54 | +21.1%vs. control | 141 |
Weekend win-backActivation | Active | Activation | £2,500 | £1,975 | £0.58 | +18.2%vs. control | 109 |
New player nurtureActivation | Active | Activation | £3,000 | £2,100 | £0.46 | +29.0%vs. control | 100 |
VIP growth programmeRevenue | Active | Revenue | £8,000 | £6,240 | £0.81 | +13.2%vs. control | 77 |
Loss chasing interventionRetention | Calibrating | Retention | £1,500 | £690 | £0.69 | +1.7%vs. control | 49 |
Lapsed sports bettorsActivation | Paused | Activation | £1,800 | £36 | £0.90 | +4.7%vs. control | 24 |