Canon
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Insights

AI-surfaced observations from your live strategies. Sorted by impact.

Needs attention (3)

VIP CPEP rising this week

CPEP in your VIP cohort has risen 18% this week. Cost per engaged player is trending above target, likely driven by high-stake match templates.

VIP CPEP£1.84+18%

Morning sessions underperforming control

Control group outperforming Canon in 09:00–11:00 for Recreational retention. Agents may be over-spending in morning daypart where natural engagement is already high.

Morning CPEP£0.94+42% vs afternoon

Weekend win-back showing diminishing returns

Weekend win-back showing diminishing returns after day 14. Players who haven’t re-engaged by day 14 are unlikely to respond to further bonus-based outreach.

Day 14+ CPEP£1.12+87% vs week 1

Opportunities (4)

Streak missions outperform free bets for returning players

Players returning after a 2-day gap respond 3x better to streak missions than to free bets. This pattern is consistent across recreational and medium-stake cohorts.

Streak vs Free bet engagement3.2×+220%

First-week mission completion predicts retention

New players who complete 3 missions in their first week retain at 2.4× the base rate. Consider increasing nurture frequency for this critical window.

3-mission retention78%+140%

Cashback outperforms free spins for lapsed bettors

Cashback missions outperform free spins by 34% for lapsed sports bettors. The perceived value and lower wagering requirements drive higher re-engagement.

Cashback engagement41%+34% vs free spins

Evening sessions are more cost-efficient

Agents are spending 23% less per engaged player in evening sessions vs. morning. Players are more receptive to missions during evening leisure time.

Evening CPEP£0.38-23% vs morning

Safety impact (1)

Loss chasing intervention saving £12.4k/week

Loss chasing intervention preventing an estimated £12,400/week in player losses. The cooldown nudges and F2P redirects are effectively interrupting harmful patterns.

Prevented losses£12.4kper week