For iGaming operators

Stop wasting player bonuses.

The agentic platform for player bonuses. Per-player AI agents that learn. Operators see an 80% lift in ROI on bonus spend.

Retention · 7-day windowLIVE
Retention lift
+14.3%vs. 4.2% control
Across 182,491 agents · CPEP £1.87
ARPU · This monthLIVE
ARPU
£15.20+24% MoM
Canon-treated£15.20
Rules control£12.80
ARPU lift +£2.40 per player.
91,245 treated · 10% holdout
Decision feedLIVE
P-91823Mission£2.50
P-44721Bonus£5.00
P-78342Cooldown
P-21097F2P
P-65812RG Hold
812,304 decisions today

The problem

Your current tools weren't built for an agentic world.

Operators waste 60%of their bonus spend on the wrong players, at the wrong moments, in the wrong sizes — because cohort-based campaigns can't see individual elasticity, lifecycle, or risk.

If you're spending
£100Ma year on player bonuses
£40M
£60M
Working — reaching the right playersWasted — ROI-negative spend
Where the £60M waste goes
Poorly executed campaigns£22M
Already-loyal players£14M
Bonus / abuse hunters£12M
Untargeted welcome bonuses£8M
Other ROI-negative activity£4M

How it works

You set the goal and the budget.
The agents do the rest.

CanonStrategies · New
Step 01 of 03

What outcome are you optimising for?

Live in product

An army of agents,
optimising every player interaction.

What you see. What every player feels. The dashboard summarises millions of decisions; each player gets a journey shaped to their elasticity, lifecycle, and risk profile.

CanonOverview · Real-time
Active agents182,491
Today's spend£48,210of £62,000 budget
Retention lift+14.3%vs. 4.2% control
Performance · last 7 daysvs. rules-based control
CanonControlDay 1Day 2Day 3Day 4Day 5Day 6Day 7+14.3%
91
Player #P-91823
Slots · Tier 2 · UK · 14-day lifetime
Active
Agent decision journey
  1. Day 14 · 14:32Mission
    Streak 3 · £2.50
  2. Day 14 · 09:14Bonus
    Lapse-prevention · £5.00
  3. Day 13 · 22:08Cooldown
    Loss streak detected
  4. Day 12 · 15:40F2P
    Session greeting
  5. Day 9 · 11:22Mission
    Activation streak · £1.50
  6. Day 7 · 19:12RG Hold
    Session length signal
  7. Day 5 · 14:08Bonus
    Re-engagement · £4.00
  8. Day 2 · 10:44F2P
    First session
  9. Day 1 · 09:10Sign-up
    New player
Lifetime ARPU
£18.40
Decisions
47
vs. control
+£23

Why now

Operators not running per-player agents are leaving lift on the table.

An agent decision was 60× more expensive in 2023. Today it costs less than a penny — and the operators deploying them now are taking the retention lift you're not.

60×
cheaper than 2023
<£0.001
per agent decision
Cost per agent decision
Indexed to 2023 = 100. Source: Anthropic & OpenAI public pricing.
100755025020232024202520262027

Outcomes

What operators see in production.

Across treated cohorts vs. a rules-based control group. Lifts hold after the calibration window and compound over the player lifetime.

Activation rate lift
+0%

Newly registered players who place a first bet

Canon39%
Control27%
One-month retention lift
+0%

Players still active 30 days after sign-up

Canon33%
Control22%
ARPU lift per player
+£0.00

Incremental monthly revenue per treated player

Canon£36.50
Control£24.00

Safety & compliance

Built for regulated markets, not retrofitted for them.

Autonomous decisioning isn't deployable if it breaks compliance. Canon enforces responsible-gaming and jurisdictional rules as part of every decision — and produces a regulator-ready audit trail by default.

100%
Decisions logged
<50ms
RG check latency
0
Untracked actions
01
Per-decision RG checks

Every agent decision passes through responsible-gaming guardrails — loss-chasing, stake escalation, session duration, deposit decline. At-risk players get bonuses held or blocked, not nudged harder.

02
Full audit trail

Every decision is logged with the signals, model version, and policy that produced it. Regulators can trace exactly why a player got what — at a per-decision level.

03
Jurisdictional rules engine

Bonus rules, wagering requirements, age and identity checks, and spend caps adapt to each player's market. New rules ship as policy updates, not engineering work.

04
Operator-controlled limits

Set spending caps, frequency limits, cool-down windows, and exclusion lists. Canon optimises within them — never around them.

Ready to stop wasting bonuses?

We're onboarding a small set of iGaming operators. Tell us what you want to lift — activation, retention, ARPU — and we'll show you Canon running on a sample of your players.